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Top NZ business tips for 2021

Whether you’re an entrepreneur, manager or employee, your goals should be switched on leading into the new year. 2020 taught us you never know what’s going to be around the corner. Now more than ever, it’s crucial to be able to adapt.

As a result of Covid-19, online shopping has skyrocketed. Are you prepared with your site and online presence? Your digital space is the number one area to focus on in 2021. Here, let’s take a closer look into the key components.

Boost your Search Engine Optimisation (SEO)

In 2020, Google received more than 5 trillion searches. What’s that saying – needle in a haystack? Yep, that’s one way to put it. In a positive light, NZ Post revealed that online shopping peaked 30% after lockdown in comparison to the same time in 2019. More and more people are looking online to find services and products.

So people are shopping online – great. 5 trillion searches – not so great. This means you need to be putting in some serious effort so you don’t get lost in the crowd.

SEO is a long-term effective strategy to be seen by those actively searching for what you offer. If you are just starting out and don’t have a large budget, you can utilise a few SEO tips to help you rank higher on Google.

Incorporate high-ranking, relevant SEO keywords using platforms such as Google Ads or Keywords Everywhere. Optimise page title and meta descriptions. Optimise content.

However, there is only so far this can take you. You are competing against thousands of other New Zealand companies. Those that are featured on the first page will either have a local SEO company on board or have a dedicated SEO specialist inhouse.

Collaborate with a local SEO agency

Just like you wouldn’t get someone unqualified to fly a plane, taking SEO into your own hands without experience may turn out for the worst. You will end up wasting your time trying to battle unfamiliar territory instead of putting that time into areas that would truly benefit from your expertise.

We here at The Web Co are a New Zealand local SEO service that have been around since 2004. Our experienced SEO specialists know what works, utilising tried and tested techniques so you can rank higher on Google. Our point of difference? We’re obsessed with contributing to business success.

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Get a free content audit

Content is King. If your content doesn’t flow, has grammar mistakes or is difficult to read, audience members will click out. This not only loses opportunities to make sales conversions, but it increases your bounce rate and signals to Google that your site is not providing the information audiences are looking for. The end result? You will be pushed further down the search results ladder.

Unlike the nitty gritty concepts in business, content is front and centre and most people can tell if something isn’t right. If you can’t get your content right, what makes your target audience think that you can provide efficient services or products?

The end game is lost when your target audience loses trust in you. Their view of your brand will be faulted, and for this reason, content audits would be beneficial to ensure your brand reputation is kept in high regard.

Get a free content audit

Market your business as local

In 2020, a number of buzzwords and phrases came to light. Shop local, support local and love local are just a few phrases that have been popping up in marketing all over New Zealand. This is because businesses are giving consumers what they are wanting. And that is to help New Zealand thrive during pressing times.

Market your best offerings, and right now that’s being a local business instead of a large multinational company that doesn’t necessarily need local support.

Following on with the shop local theme, if you’d like to market your business through a local digital marketing agency, you’re in the right place. The Web Co was started by Auckland local Patrick Howard in 2004 and has been providing direct results for Kiwis ever since.

Your local SEO company, web design company, web development company, social media agency, all-in-one. We’re your one stop shop for all your digital marketing agency needs.

Boost sales through seasonal marketing

Peaks and troughs are apparent in any circumstance. Go with the flow. Take advantage of the periods when you’re more likely to get consumers online shopping for deals and gifts and you’ll see your sales soar. What’s better – increasing brand awareness during high-volume periods will bring in new customers that have the potential to turn into repeat customers.

Black Friday marketing, Christmas marketing, Boxing Day marketing and New Year marketing. These are the four main forms of marketing you should take on board to see results.

Lucky for you, The Web Co has seasonal marketing packages starting from just $600 where you’ll get a set number of impressions at a set price. Be seen by your target market.

Take your sales to new heights